My name is Maggie, I’m an artist turned brand-obsessed designer and strategist.
My Approach
Much like a compelling art installation, successful branding requires careful consideration of every aspect and detail. This includes the context of each individual art piece, how those pieces are presented, and how the space, the intention, the greater purpose, and the pieces work together to create a cohesive experience
Similarly, I approach branding and entrepreneurship with this same lens.
My work insists on an awareness of context. From defining the foundational, greater purpose, to the visuals and the aesthetics, I help other fellow artists, creative entrepreneurs, and purpose-driven small businesses architect brand worlds where their vision resonates.
My Ethos
Above all else, our partnerships are collaborative and far from transactional; our project relationships tend to branch past the project. During our project, you can expect lots of questions, conversation, and real, human connection.
Here, we understand that as a creative individual, your ideas and vision are ever-evolving, and your brand should have room to reflect that dynamic journey.
We believe that making brand moves involves an introspective element. We encourage you to journal about your ideas, discuss them with a trusted friend, fellow decision-maker, or partner who knows your vision well, take time to rest and be quiet long enough to listen to your intuition, or engage in your creative outlet of choice to fully explore and develop your thoughts. Above all, our goal is to help you push the needle forward and grow your brand – well.
Having a balanced mindset will exponentially benefit our collaboration too. When you own your vision, you’re able to articulate it, gain insight from others while still knowing what feels aligned, and truly collaborate. Ultimately, our goal is to create a flow state between us as this produces the most successful projects and relationships.
Nuance Collective is a faith-based, woman-owned creative studio that values human connection, empathy, and purposeful conversations; my faith cannot be separated from my artistry and as in all forms of my creative endeavors, I attempt to glorify God in all that I do. If you’re inspired to cultivate a creative relationship with me, I’d love to hear from you.