Lennox Atelier

For this passion project, I wanted to create an elevated, masculine brand that showcased a comprehensive experience. I created a robust logo suite that works well across various touch points such as demonstrated below stylish signage, brand collateral, and promotional materials.

I was able to achieve my goal and evoke a luxe, masculine edge through typography styling, curated imagery, and colors. This case study demonstrates the power of visual curation and how there is so much more behind a brand than a single logo. It showcases how purposeful design and curated imagery, and cohesive messaging come together to create a compelling and memorable brand experience.

Through this project, it becomes clear that every element — from typography and color palette to the overall aesthetic — plays a crucial role in shaping the brand's perception and impact.