Phase Fitness
Filed under: Brand Identity
Industry: Wellness
Concept: Elevated, Empowered, & Boldly Feminine
Date: Fall 2023
Phase Fitness is a wellness sanctuary for women seeking not just physical fitness but an inspiring and supportive community. They uniquely combine adaptable and personalized fitness plans with a deep sense of empathy, providing a safe space for members to evolve.
Alyse, the owner, initially reached out to me to her with a rebrand; she wanted a fresh, new logo suite to reflect the the next chapter of her business. Not only did we accomplish that, we also helped her uncover and define her brand’s foundational principles as well as empower her to claim ownership and confidence over her brand.
It was an absolute honor to help this amazing brand usher in the next phase of their business.
