PLANTIFUL | MOck brand identity

Welcome to the world of “Plantiful,” a mock brand I created based on a brief challenge!

Based on the challenge prompt, I envisioned earthy tones, minimal cut-outs, and bulky display type from the start.

One of the taglines given for the challenge was “Plant-Powered Perfection.” At first thought, it seems to make sense to have some sort of plant/vine in the logo suite but I knew I wanted to do something unexpected. So, I leaned into the sun motif instead, a cheeky nod to photosynthesis — plant energy.