Sloanworks

Filed under: Brand Identity

Industry: Handyman, Construction

Concept: Assertive, classic, with a touch of western-inspired character.

Date: Summer 2024

Sloanworks is a handyman business based in Alabama, known for their commitment to service and craftsmanship.

The owner initially reached out to me because they needed a primary logo for their brand collateral such as business cards and magnets. Throughout the project, however, we were not only able to land on a successful primary logo, but also a comprehensive brand identity “tool kit” complete with their unique color palette, typography stylings, and multiple variations of logos fine-tuned for the various marketing spaces we encounter today.

It was such an honor to help them usher in the next phase of their business!